Testimonials

 
 
 

“Is Google the biggest XXI century threat?, Is the Orwell’s Big Brother able to control and direct our lives without us knowing? Alejandro Suárez tries to answer these questions, an essential book for understanding the latest Internet risks. ”
S. McCoy (ElConfidencial.com) @albertoartero
 
 
 

“There’s someone that has been around for a while that who knows you better than your mother. That’s Google, “internet” itself for many users. A necessary vision of more than a search engine through a lurid business history that proves the dangerous power of Google where the double standard and secrecy is part of its essence. ”
José M. Sánchez ‘Daze’ (ABC) @josedaze
 
 
 

“An important book to know the power of Google with its lights and shadows.
Alejandro Suarez shows the bowels of an internet giant.
Exciting. “
Cecilia García (La Razón) @ce67cigarcia
 
 
 

“Creepy, shocking and documented story of how that friendly search engine dazzled us all in late 90′s has become a raging monster whose claws catch our information far beyond from what we could imagine. After reading this book you’ll will think twice about what you expose in your gmail accounts, in GoogleDocs, and even what you do just outside the door of your house. It controls everything. ”
Pilar Blázquez (Público) @praxagora21
 
 
 

“I share the author’s premise of his book: Google joins us every single day of our lives, and there is no way around it, like it or not. Many of us feel uncomfortable by this persistent invasion, for which there is not near end or antidote … A book that is read from a roll. ”
Norberto Gallego (La Vanguardia)
 
 
 

“If you love Google, this smart and irreverent book will make you hate it. Or at least be suspicious. “. This cute monster devours us! ”
Juan Llobell (Subdirector de Capital)
 
 
 

“A thorough and surprisingly deconstruction that will make you rethink your relationship with a key tool in your life and your work. A radiograph of the great technological framework post-dotcom bubble business. After reading this book you’ll wonder whether or not the Silicon Valley is a paragon of talent, creativity, luck and effort. This book is a fun way to understand the new XXI century business world, to understand the real value of the intangible and where it’s upwilling to go to monetize the information world. ”

Eduardo Castillo (La Gaceta)
 
 
 

“I think it’s an interesting overview of the short but intense history of Google. There are fears that google can have an abuse of dominant position in many of technologies it controls. Before they cross that line, it’s worth knowing their background. ”
César Urrutia (El Mundo)
 
 
 

“Google predicted its early success before even having it. They proclaimed the neutrality and democracy on the Internet. And they did. We got confident with their products knowing our information would be safe. And they were right. When did it stop to be? What’s happened to leave its original essence? To the point of questioning whether the exchange is still fair, Alejandro explains all in this book clearly. Take sides and let the reader choose. ”
Adrián Segovia Noriega (El País)
 
 
 

“This is the book on Google I would like to write. Although it offers intelligent answers, the real success of Alejandro is in his efforts to expose the right questions. It will make you doubt about many things. ”
Miguel Ángel Uriondo (Actualidad Económica)
 
 
 

“It reveals clearly the economic and technological intricacies of not only Google but its competition to not get lost in the net.” .
Joana Uribe (revista *Quo*) @JoanaUribe